The Purpose of PR - Interactive Workbook

You’ve read the guide - now it’s time to apply it.

This workbook turns PR theory into PR actions. Whether you’re crafting your first press release or building a media list, you’ll work through the exact exercises we use with our agency clients.

Now available as a fully interactive PDF, so you can fill it out directly from your laptop or tablet.

What’s Inside:

• Goal-setting prompts tailored to PR success
• Audience persona builder
• Messaging framework templates
• Press release structure with editable fields
• Thought leadership and content planner
• Media list builder
• Crisis communication planning
• PR metrics tracker and 30-day calendar
• Final checklist to keep you accountable

Perfect For:

• Founders ready for their first PR push
• Marketing or comms leads looking for structure
• Freelancers or nonprofit leaders who need clarity
• Anyone who wants a guided, strategic approach to visibility